As we commemorate Stellar Entertainment’s 50th anniversary, we are excited to unveil a refreshed brand identity that symbolises a celebration of our rich history and a bold step forward. This evolution, which includes an updated look and feel and future-focused approach, reflects the company’s dedication to growth and innovation.
Since its founding in 1974, Stellar has evolved from an industry pioneer to a global leader in inflight entertainment solutions, known for being the longest running company in this business. With a new management team at the helm since 2020, Stellar has embraced a fresh direction that places innovation, global growth, and unwavering client support at the forefront of its mission.
Stellar Entertainment’s Chief Executive Officer, Sam Allen shares his enthusiasm about the new chapter:
“The last few years have been a proud testament to the remarkable journey we’ve been on and how we evolved as a company. With a growing global footprint that includes flag carriers like American Airlines and Air India, we have cemented our position as leading inflight entertainment experts. At the heart of this success lies our diverse and dedicated team, who consistently go above and beyond to simplify the lives of our airline clients.
Our refreshed brand identity is not just a visual update; it reflects our evolution and vision for the industry. It encapsulates our growth, our global team of diverse IFE experts, and our steadfast dedication to delivering an exceptional inflight entertainment experience for passengers today and beyond.”
The refreshed visual identity features a vibrant, dynamic new colour palette that’s designed to capture attention. More than just hues, the diverse palettes represent the vibrant tapestry that defines Stellar. Together, they weave a unified visual language, embodying the warmth, energy, diversity, and dynamism, with a dash of playfulness that sets Stellar Entertainment apart. The updated logo pays homage to the company’s previous star emblem and heritage but with a slick, modern twist, signalling a dynamic future ahead.
The refreshed brand identity reflects our improved client offerings, a commitment to innovation proven in our latest product developments and tech-driven solutions. Central to this is Stellar’s proprietary content management system, pixL™, designed to increase efficiency across the entire inflight entertainment life cycle by streamlining the complex task of managing inflight entertainment content.
Chief Operating Officer at Stellar Entertainment, Daniel Jacobs, elaborates,
“With pixL™ at the core of our innovative offerings, driving efficiency across the entire inflight entertainment life cycle, we have been able to introduce clients to exciting products and exceptional solutions, including the Stellar IFE portal with its unparalleled interactive features, the Stellar Awards Hub, and our smart programming application pixL GPT. It’s about simplifying IFE for our clients and helping them make better choices.”
As part of the updated brand rollout, Stellar will showcase its new look and feel and its latest IFE developments at its booth during the upcoming APEX/ IFSA Global EXPO 2024 this October.
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