Stellar Entertainment recently collaborated with China Airlines to produce a customised boarding video to warmly welcome passengers onboard in a unique way. The video, which rolled out across the fleet in the first quarter of 2022, conveys the airline’s brand, values and message via soothing music and alluring visuals that resonate the beauty of Taiwan.
In addition to decades of experience curating, acquiring and delivering a broad range of IFE content for airline clients, Stellar Entertainment also has a reputation for creating engaging bespoke content, especially original boarding music. Through our studio production arm, the creative team worked closely with China Airlines to deliver a captivating boarding video encompassing five thematic segments.
Stellar’s Creative Director Brad Power shares, “One of the challenges during this project relates to the video duration. At approximately 14 minutes, both the visual content and music had to take the passenger on a journey. The ebb and flow, and musical dynamics must all contribute to the outcome and leave the viewer with the desired mood and mindset.”
The process began by briefing Stellar’s in-house composer who came up with a musical direction that would guide the work of our graphic designer and video editor. One of the unique aspects of the China Airlines boarding video is the usage of Stellar’s very own original music composition, tailored to align perfectly with the visuals and with the airline’s requirements.
Meanwhile, the images used throughout the video were sourced from stock libraries, but primarily licensed work from a freelance photographer specialising in time lapse footage of picturesque Taiwanese scenes. Great care and much time were invested to meticulously select over 80 images along with subsequent graphic text accompanying the visuals. “It certainly helps that in visually showcasing the beauty of Taiwan, we had a wonderful palette of images to choose from, ranging from natural landscapes, cityscapes, famous Taiwanese attractions, wildlife and more,” remarks Power. By using these existing high-quality images, we were able to save on expenses and time spent shooting the footage on-location.
Power adds, “We worked very closely with China Airlines to ensure we met the brief. As projects evolve, things can change in a creative sense and I think the great understanding and flexibility that Stellar was able to show, meant we were able to deliver the client’s vision.”
To view the China Airlines boarding video from Stellar Entertainment, click here.
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