We are proud to announce our new partnership with China Southern Airlines, the largest airline in China. Stellar will supply a wide selection of Hollywood films, along with an array of IFE services including strategic content curation and licensing and account management, to the Guangzhou-based carrier. Besides domestic flights, China Southern Airlines serves destinations in the US, Europe and other parts of Asia.
As Hollywood movies continue to captivate global audiences, they remain a cornerstone of any premium inflight entertainment menu. With our decades-long relationships with major studios and independent distributors in Hollywood, Stellar Entertainment is uniquely positioned to support China Southern Airlines in offering top-tier Hollywood content with a customised approach. The account will be managed by Stellar’s dedicated client service team based in Singapore, which is supported by experienced programming and operations teams in Los Angeles, Malaysia, and Australia.
A China Southern Airlines spokesperson emphasised the value of Hollywood content in enhancing the passenger experience:
“We are excited to collaborate with Stellar Entertainment to bring the best of Hollywood to our passengers. Stellar’s extensive expertise and relationships in the industry will enable us to offer a premium selection of films that cater to the diverse tastes of our global passengers. We also look forward to leveraging Stellar’s innovative digital tools such as their IFE Portal to streamline our content management and assist us with tracking, budgeting and data analytics.”
Annie Zhong, Chief Financial Officer of Stellar Entertainment, expressed her excitement about the partnership:
“We are thrilled to collaborate with China Southern Airlines to elevate their Hollywood movie selection. This partnership reinforces Stellar’s standing as a leading content service provider (CSP) in the Asia-Pacific region and highlights our expertise in delivering Hollywood content at scale for the aviation industry. China Southern will greatly benefit from our robust relationships with all the Hollywood studios and distributors. In addition, our innovative digital solutions, designed specifically for the IFE ecosystem, will help China Southern to simplify their work, saving time while gaining productivity.”
Stellar’s advanced digital tools, such as the Stellar IFE Portal and the powerful pixL™ platform, play a crucial role in helping airline clients manage content efficiently by simplifying logistics. These cloud-based innovations enable seamless content delivery, enhance operational agility, and allow airlines to monitor Hollywood commitments and evaluate their budgets in real-time.
For any business inquiries, feel free to reach out through our contact page or email us at [email protected].
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