10 Apr Bespoke Boarding Music With A Malaysian Flavour
Travellers flying on Malaysia’s national carrier will sense a more distinctive Malaysian ambience when boarding their flight. Malaysia Airlines has introduced exclusive boarding music, customised for the airline by Stellar Entertainment, a leading and award-winning inflight entertainment specialist.
As the content service partner for Malaysia Airlines, Stellar Entertainment collaborated with its client to capture the rich cultural diversity of the airline’s homeland through both traditional and contemporary music styles. This bespoke boarding music is a first for Malaysia Airlines, giving passengers an undeniably Malaysian feel. Since its implementation across the fleet, the unique composition has received much praise by the public and ignited pride among Malaysians.
Passengers feedback has been excellent with many taking to social media to compliment the airline:
“Malaysia Airlines awesome. May this team stay healthy and happy”
“Great composition! Keep it up Malaysia Airlines #MH always the pride of Malaysia”
“Well done, good job”.
Boarding music serves as more than just to soothe and entertain passengers. It also showcases an airline’s brand identity. In addition, Stellar Entertainment helps clients improve their sonic strategy in other ways while offering creative production services from its state-of-the-art multi-studio facilities.
The craftsmanship of the music was carried out by Stellar Entertainment’s in-house composer, Luke Mason, a recipient of multiple Anugerah Industry Muzik awards, who spent 20 years in Malaysia. As a result, Mason was able to capture the essence of this Southeast Asian nation in a creative composition.
The extended composition portrays Malaysia through a range of rhythms, sounds and instruments such as the erhu, pinai (flute), gamelan, sitar, bowed string chordophone, providing amazing textural layers of ethnic notes. The familiar sounds of piano, guitar and drums help to reflect Malaysia’s contemporary culture.
Throughout the piece, there are also subtle ‘Malaysia’ vocals woven in to once again strengthen the connection between the music and the Malaysia Airlines brand.
Stellar Entertainment believes this uniquely customised boarding music exudes a natural and melodious sense of calm and joy, offering Malaysians a familiar nostalgic welcome onboard while giving non-Malaysians a rhythmic feel of the country’s cultural heritage and diversity. The piece is currently rolled out across the entire Malaysia Airlines fleet.